Digital Digest, April

digital digest

 

 

 

 

Publicis sales drop 1.2% in Q1 2017

PublicisAhead of his retirement in May, Publicis Groupe CEO Maurice Lévy cited geopolitics and corporate caution for the continuing decline.

“Clients are still in wait-and-see mode and are quite troubled by the geopolitical situation,” said Lévy.

“Especially in the US, there is euphoria in the stock market but no correlation with the growth of companies and growth of the economy. Most clients have solid balance sheets and robust financial possibilities but at the same time are quite cautious when it comes to investment.”

Publicis posted a net loss of €527m in 2016 following difficulties with a merger of digital agencies Razorfish and SapientNitro.

 

 

Havas UK wins $20m Beats by Dre business

havasmedia

Congratulations to our friends at Havas UK as they beat out fellow London media agencies OMD and the7stars to win the iconic brand’s EMEA media account, ousting WPP’s Maxus.

Energize has supported the growth of specialist marketing teams at Havas by providing numerous talented digital professionals to their London offices.

Matt Adams, chief executive of Havas Media UK & International, said: “This win is particularly significant for Havas Media because it represents the first new account since we moved into the Havas Village in Kings Cross. Since coming together under one roof and one P&L, Havas can now offer clients a unique way of working that includes a blend of media and creative expertise to really drive their business and take advantage of the very latest innovation, technology and trends.”