Digital Digest, June
Ad blocking levels “stabilised” say Internet Advertising Bureau
Users accessing third-party software to prevent adverts disrupting their online experience is projected to cost publishers across the world more than $27bn by 2020.
Despite a reduction in desktop users, ad-block usage grew by 34 million to reach 236 million active devices in 2016. Meanwhile, mobile usage grew by 108 million, reaching a total of 380 million smartphones and tablets.
Approximately one fifth of UK internet users now access advert blocking software.
“Despite the stall in ad blocking, it’s vital the industry doesn’t take its foot off the pedal in working to provide people with a better, lighter and more considerate online advertising experience which will discourage them from blocking ads altogether,” said IAB UK’s CEO Jon Mew.
Facebook reveals dedicated video creation app
In an effort to siphon ad revenues and creatives away from Alphabet (Google) behemoth YouTube, the world’s largest social networking site Facebook will empower verified accounts- such as celebrities and major influencers – by expanding the ‘live’ feature available to everyone into an exclusive, standalone app.
These elite users will be able to connect with their communities on Facebook, Instagram and Messenger and access to special tools allowing them to add intros and outros, custom stickers, frames and more.
“It has never been a better time to be a creator on Facebook,” said product director Daniel Danker.
“With Facebook we can connect and create community with your audience and tell stories that are social, personal, and authentic.”