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Tag: marketing

How does marketing fit into growth?

Growth is the number one business goal for many organisations at the moment, along with disruption, transformation and digitalisation. It’s certainly an exciting time, but with so many moving and evolving customer behaviours to try to navigate and leverage, how do you ensure you’re marketing is contributing to growth properly?   There is often a disconnect between how people view marketing and how it can… Read more »

Digital Digest, March

WPP revenues rise 18% despite “tepid economic growth” in the second half of 2016 The world’s largest media group saw pre-tax profits climb 27% to £1.89bn and revenues top £14.39 billion last year, but CEO Sir Martin Sorrell – employing more than 200,000 staff in 113 countries – warned of a downturn in 2017 as shares fell 6%…. Read more »